StellarUnicorn AI • Bundle Exclusive
Email Sequence Swipe File
12 Proven Templates • Copy, Paste, Send
Every email below is ready to customize and send. Replace [BRACKETS] with your info. Each sequence includes subject line variations and expected metrics.
1. Welcome Sequence (3 emails)
Goal: Onboard new subscribers → build trust → make first offer
📩 Email 1 — Immediately after signup
Subject: Welcome to [BRAND] — here's your [FREEBIE]
"Hey [NAME], Welcome aboard! You just made the smartest decision of the week. Here's your [FREEBIE/RESOURCE] as promised: [LINK]. In the next few days, I'll share our best strategies for [TOPIC]. Talk soon, [YOUR NAME]"
Alt subjects: "You're in! Here's what happens next" | "Your [FREEBIE] is ready 🎁"
Open rate: 65-80%Click rate: 35-50%
📩 Email 2 — Day 2
Subject: The #1 mistake [NICHE] businesses make
"[NAME], Most [NICHE] businesses waste 40+ hours per week on tasks that could be automated. Here's the breakdown of where time goes: [LIST]. The fix? [YOUR SOLUTION]. Reply to this email if you want me to show you exactly how."
Alt: "Are you making this costly mistake?" | "40 hours wasted every week"
Open rate: 45-55%
📩 Email 3 — Day 4
Subject: [NAME], quick question
"Hey [NAME], I noticed you downloaded [FREEBIE] — did you get a chance to check it out? I ask because most people who use it see [RESULT] within the first week. If you want help implementing it, we have a [SERVICE] that handles everything for you: [LINK]. No pressure — just wanted to make sure you're getting value."
Open rate: 50-60%Reply rate: 8-15%
2. Cart Abandonment (2 emails)
Goal: Recover lost sales from incomplete checkouts
📩 Email 1 — 1 hour after abandonment
Subject: You left something behind 👀
"Hey [NAME], Looks like you didn't finish your order for [PRODUCT]. No worries — your cart is saved. Just click below to pick up where you left off: [CART LINK]. Questions? Reply to this email and I'll help."
Recovery rate: 10-15%
📩 Email 2 — 24 hours later
Subject: Last chance — [PRODUCT] is waiting
"[NAME], Your cart for [PRODUCT] expires tonight. Here's what you'll get: [BENEFIT 1], [BENEFIT 2], [BENEFIT 3]. 🎁 BONUS: Complete your order in the next 12 hours and get [BONUS] free. [CART LINK]"
Recovery rate: 5-8%Total sequence: 15-23% recovery
3. Re-Engagement (2 emails)
Goal: Win back subscribers who haven't opened in 30+ days
📩 Email 1 — After 30 days inactive
Subject: We miss you, [NAME] 😢
"Hey [NAME], It's been a while! We've been busy building new [FEATURES/CONTENT] and wanted to make sure you don't miss out. Here's what's new: [UPDATE 1], [UPDATE 2]. Still interested? Click here to stay on the list: [LINK]. If not, no hard feelings — we'll clean you off in 7 days."
Re-engagement: 12-20%
📩 Email 2 — Day 37 (7 days later)
Subject: Should I remove you? (Final notice)
"[NAME], This is the last email you'll get from us unless you click below. We respect your inbox. If you still want to hear from us: [STAY SUBSCRIBED LINK]. Otherwise, you'll be automatically removed tomorrow. Either way, thanks for being part of [BRAND]."
Re-engagement: 8-12%List hygiene: removes dead weight
4. Upsell Sequence (2 emails)
Goal: Upgrade existing customers to higher tier
📩 Email 1 — 7 days after purchase
Subject: How's [PRODUCT] working for you?
"Hey [NAME], You've been using [PRODUCT] for a week now. How's it going? Most of our customers who started with [CURRENT TIER] end up upgrading to [HIGHER TIER] because of [BENEFIT]. For the next 48 hours, you can upgrade and we'll credit your original purchase: [UPGRADE LINK]"
Upgrade rate: 8-15%
📩 Email 2 — Day 14
Subject: [NAME], you're leaving results on the table
"Quick story: [CLIENT NAME] started with [CURRENT TIER] just like you. After upgrading to [HIGHER TIER], they saw [SPECIFIC RESULT]. The upgrade is [PRICE DIFFERENCE] more — and pays for itself in [TIMEFRAME]. Last chance for the credit: [LINK]"
Upgrade rate: 5-8%
5. Referral Request (1 email)
Goal: Turn happy customers into growth engine
📩 Sent 30 days after purchase (after they've seen results)
Subject: Know someone who needs this?
"Hey [NAME], Since working together, you've [RESULT THEY ACHIEVED]. Know any other [NICHE] owners who'd want the same? Forward this email to them, and when they sign up, you both get [INCENTIVE]. No strings attached. [REFERRAL LINK]"
Referral rate: 5-12%Lowest CAC channel
6. Case Study / Social Proof (1 email)
Goal: Nurture warm leads with proof
📩 Mid-funnel nurture (Day 10-14 of lead lifecycle)
Subject: How [CLIENT] saved $104K/year (case study)
"[NAME], Meet [CLIENT NAME]. They were spending [OLD COST] on [TASK]. We deployed [SOLUTION]. Result: [NEW COST], [TIME SAVED], [OTHER METRIC]. Full breakdown: [CASE STUDY LINK]. Want similar results? Let's talk: [CALENDAR LINK]"
Click rate: 15-25%Conversion: 3-8%